Different worlds, same passion: discover how we join forces with the best to continue expanding the boundaries of the avant-garde.

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COLLABORATIONS

We partner with prestigious names across all industries to create unique timepieces, always driven by a passion for performance, innovation and excellence.

Best SELLERS

TAG Heuer Carrera 42MM Blue Alligator Leather Strap - OM Luxury

TAG Heuer Carrera 42MM Blue Alligator Leather Strap

$48.00 USD
Carrera 41MM Black Perforated Leather Strap - OM Luxury

Carrera 41MM Black Perforated Leather Strap

$60.00 USD
Carrera 39mm Grey Perforated Leather Strap - OM Luxury

Carrera 39mm Grey Perforated Leather Strap

$34.00 USD
Carrera 39MM White Alligator Leather Strap - OM Luxury

Carrera 39MM White Alligator Leather Strap

$47.00 USD
COLLABORATION

TAG X PORSCHE

TAG and Porsche unite their motorsport heritage and design innovation in a collaboration that fuses automotive details with watchmaking expertise.

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COLLABORATION

TAG X GULF

In 1971, actor Steve McQueen starred in the film “Le Mans.” The King of Cool famously wore a TAG Monaco on his wrist while driving a Porsche 917K emblazoned with the Gulf logo. An iconic trio was born.

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COLLABORATION

TAG X SENNA

Celebrating the indomitable spirit of Ayrton Senna, TAG honors his extraordinary impact on F1® racing and his legacy of pushing limits. A longstanding collaboration that mirrors the precision and passion that drove the Brazilian legend to greatness.

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Our collections

TAG Heuer Carrera 42MM Blue Alligator Leather Strap - OM Luxury

TAG Heuer Carrera 42MM Blue Alligator Leather Strap

$48.00 USD
Carrera 41MM Black Perforated Leather Strap - OM Luxury

Carrera 41MM Black Perforated Leather Strap

$60.00 USD
Carrera 39mm Grey Perforated Leather Strap - OM Luxury

Carrera 39mm Grey Perforated Leather Strap

$34.00 USD
Carrera 39MM White Alligator Leather Strap - OM Luxury

Carrera 39MM White Alligator Leather Strap

$47.00 USD
TAG Heuer Carrera 42MM Brown Alligator Leather Strap - OM Luxury

TAG Heuer Carrera 42MM Brown Alligator Leather Strap

$35.00 USD
TAG Heuer Carrera - OM Luxury

TAG Heuer Carrera

$157.00 USD
TAG Heuer Carrera - OM Luxury

TAG Heuer Carrera

$164.00 USD
TAG HEUER Aquaracer LIMITED EDITION | NEW - OM Luxury

TAG HEUER Aquaracer LIMITED EDITION | NEW

$407.00 USD
Speedmaster Anniversary Series 42mm - OM Luxury

Speedmaster Anniversary Series 42mm

$209.00 De $119.00 USD $271.00 USD
Speedmaster Anniversary Series

Speedmaster Anniversary Series

$119.00 USD
Seamaster Aqua Terra Worldtimer 150M Tokyo - OM Luxury

Seamaster Aqua Terra Worldtimer 150M Tokyo

$448.00 USD
Seamaster Aqua Terra Worldtimer 150M Sydney - OM Luxury

Seamaster Aqua Terra Worldtimer 150M Sydney

$332.00 USD

Our LEGENDS

TAG Heritage ambassadors were fearless racing icons who pushed limits, defied conventions, and continue to inspire future legends in the brand’s universe.
STEVE MCQUEEN
AYRTON SENNA

Automatic, 39 mm, Steel

CARRERA CHRONOGRAPH


The Carrera Chronograph 39mm revives the iconic "Panda" design, blending vintage charm with a modern glassbox style for racing and heritage enthusiasts.

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Automatic, 41 mm, Steel

CARRERA DATE

Embrace a sense of timeless design in the Carrera Date collection, where classic elegance fuses with contemporary flair.

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LIMITED EDITION

CARRERA PORSCHE

Celebrate a cornerstone moment in motorsport history with the Carrera Chronosprint X Porsche Rallye. This model, limited to 911 pieces, honors Porsche’s historic 1965 Monte Carlo Rally prowess with the legendary Porsche 911, blending racing heritage with cutting-edge watchmaking.

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A WATCH AS UNIQUE AS YOU ARE

Define your Carrera's character by selecting a strap that mirrors your personality, offering a bespoke touch to your timepiece for every occasion or mood.

Customize your Carrera